Get ready, waffle lovers! Golden Waffles and Dirty Dough have joined forces to unleash a brand-new treat that's sure to tantalize your taste buds: Waffle Bites! This exciting collaboration highlights the innovative ways restaurants are embracing waffles, showcasing their versatility and appeal on modern menus.
Golden Waffles, a well-known name in the industry, has partnered with Dirty Dough, a rapidly growing dessert concept under the Craveworthy Brands umbrella, to bring these delightful Waffle Bites to life. You can find these tasty treats at over 50 Dirty Dough locations across the U.S. This launch is a testament to the rising demand for creative waffle applications across various restaurant segments and times of day.
"We designed Waffle Bites with all-day indulgence in mind," says Jax Sperling, SVP of Culinary and Supply Chain. "Partnering with Golden Waffles allows us to extend that signature Dirty Dough decadence beyond our layered cookies and into a cozy, crispy format that amps up the crave factor." Whether you're seeking a quick breakfast, a midday pick-me-up, or a late-night treat, Waffle Bites offer a fresh way to satisfy your cravings.
Here's what you can expect from the new Waffle Bite offerings:
- Churro: Imagine cinnamon-sugar coated Waffle Bites drizzled with dulce de leche and waffle syrup for a sweet, golden crunch.
- Funnel Cake: Enjoy powdered sugar-dusted Waffle Bites topped with cherry pie filling and whipped cream, reminiscent of your favorite fairground treat.
- Peanut Butter Sundae: Indulge in Waffle Bites layered with peanut butter, chocolate drizzle, and peanut butter cups for the ultimate treat.
- Chocolate Hazelnut: Savor Waffle Bites coated in rich chocolate hazelnut spread and sprinkled with colorful mini chocolate candies for a playful experience.
"We're thrilled to team up with Dirty Dough to introduce our waffles in a completely new dessert format," says Mike DiBeneditto, CEO of Golden Waffles. "Waffles are experiencing explosive growth in the foodservice industry, and it's exciting to showcase the versatility of our formats."
But here's where it gets interesting... Waffles are experiencing a resurgence, popping up in everything from savory sliders to decadent desserts. Operators are drawn to their versatility, high-profit margins, and ease of use. Waffles offer endless customization possibilities, making them a perfect canvas for creative innovation.
DiBeneditto adds, "From full-size to bite-sized, our offerings give operators the creative freedom to serve waffles that are both playful and portable. Dirty Dough excels at turning indulgence into an experience, and we see this as just the beginning of what's possible with Craveworthy Brands."
The Waffle Bites launch is part of Dirty Dough's broader menu expansion, which also includes Bars, Cinnamon Rolls, and create-your-own Dirty Drinks and Shakes, alongside their signature stuffed cookies.
To learn more about Dirty Dough, visit their website. For more on Golden Waffles and its waffle programs for restaurants, visit their website.
About Golden Waffles: Founded in 1937 and based in Glen Mills, PA, Golden Waffles has been a leader in fresh-baked waffles for over 85 years. They offer a comprehensive program for foodservice operators, providing equipment, waffle mix, and customer service. Trusted by over 50,000 locations across North America and in over 60 countries, Golden Waffles helps operators create enjoyable menu moments.
About Dirty Dough: Dirty Dough is a dessert brand known for its thick, soft, and stuffed cookies. Starting in a college dorm room in Tempe, Arizona, Dirty Dough has grown into a national brand with a loyal following, offering cookies with layers of fillings and bold flavors. They have expanded their menu to include treats like Bars, Cinnamon Rolls, and Waffle Bites. With over 50 locations open, Dirty Dough is expanding rapidly under the Craveworthy Brands platform.
About Craveworthy Brands: Craveworthy Brands is the parent company of several restaurant brands, including Big Chicken, Bd's Mongolian Grill, and Dirty Dough. They focus on revitalizing existing brands and growing new concepts. They aim to create unique and craveworthy experiences.
Controversy & Comment Hooks: What do you think about the waffle trend? Are you excited to try these new Waffle Bites? Do you think waffles are a versatile food, or are they overhyped? Share your thoughts in the comments below!
