Unrivaled is taking its act on the road again, this time heading to the Barclays Center in Brooklyn for a set of playoff games. This follows a successful tour last month in Philadelphia, marking the second time this season that the league has ventured away from its Miami base. The 3-on-3 league, co-owned by WNBA stars Breanna Stewart and Napheesa Collier, is set to play its semifinal round at the home arena of the WNBA's New York Liberty and NBA's Brooklyn Nets. This move is a strategic step towards expanding the league's reach and revenue potential, as it tests the waters beyond its central hub in Florida. The postseason will feature the top six teams from the league's eight-team roster, with the first round taking place at Sephora Arena in Medley, Florida, on February 28th. The final four teams will then travel to Brooklyn for the semifinal games on March 2nd, followed by the final showdown in Florida on March 4th. This expansion strategy is a bold move, as it aims to attract new fans and revenue streams, while also recalibrating the league's business model, which was originally built on a centralized model. The league's first road trip in January was a success, drawing a record-breaking crowd of 21,490 to the Xfinity Mobile Arena in Philadelphia, including notable figures like Robin Roberts, Kyle Lowry, and comedians Leslie Jones and Wanda Sykes. The question remains: Can this strategy continue to yield positive results and help Unrivaled solidify its place in the professional women's basketball landscape?
